Pirelli has made a name for itself as a performance tyre manufacturer, being the sole tyre supplier to Formula 1 and the standard specification equipment brand for a variety of high-end sports and supercars.
However, the brand manufactures tyres for almost every possible road-going vehicle, including lorries, motorbikes and tractors. Its products now include all-season and economy-focused low-rolling-resistance tyres, which improve fuel economy by requiring less energy to turn, as well as the long-running high-performance P Zero and off-road Scorpion tyre ranges.
Pirelli is the fifth largest operator in the world in the tyre sector, and is the leader in “Premium” tyres, the high range segments with high technological content.
Founded in 1872, today Pirelli counts 19 tyre industrial plants, in four continents, operating through a widespread sales network in over 160 countries around the world.
The Italian firm won the tender to supply tyres exclusively to the FIA Formula One World Championship from 2011-2013.
In Pirelli’s on-going motorsport history, its Formula One adventure is the latest chapter. The leading Italian company has been involved in motorsport competitions for more than a century, with the epic Paris to Peking road race its first win in 1907